The rise of people creating their own videos has revolutionized the content creation landscape. For small businesses, it is another tool in our arsenal for various reasons:
1. ACCESSIBILITY AND AFFORDABILITY
Filming your own content and videos can empower businesses to be their own advertising team. It can be achieved without the need for really expensive equipment, or professional production teams. You can be as simple or as elaborate as you want with your process depending on the vibe is and what your goals are.
2. INFORMAL BUT AUTHENTIC
Unlike traditional video production, filming your own videos often embrace a more informal and authentic style that resonates with viewers. They are often shot in a casual setting and this approach gives viewers a sense of relatability and realness.
3. POTENTIAL FASTER TURN AROUND TIME
You control your video production process so you can dictate the speed of production. Because of the simplicity of these types of videos, minimal editing and minimal polished effects. there are fewer production stage. Creators can quickly shoot, edit, and upload their content, catering to the fast-paced demands of online audiences.
Alot of video creators talk about how this type of camera access waters down video production, but it really should be seen as another creative outlet under the full umbrella of what a video can be. It is a new tool for business success and can help everyone create content on their own terms.
